Based on their responses, we identified five critical sources of competitive advantage linked to how managers perceive and act on the global environment in which they operate: (1) being an early mover (2) trading off global and local requirements (3) sharing best practices (4) speed in the rollout of new products and (5) effective coordination of activities. Executives from around the world took part in a global mindset survey during the 2013 Orchestrating Winning Performance program.
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